A. Creative Strategy & Concept Development
Develop creative strategies for campaigns based on marketing objectives and brand positioning.
Create big ideas, key visuals, and overall creative concepts.
Lead brainstorming sessions and foster a collaborative, inspiring creative environment.
B. Creative Direction & Production Management
Collaborate closely with the Brand Communications and Digital teams to develop and execute creative concepts.
Work directly with
designers, photographers, videographers, and motion designers to deliver creative outputs that meet the brief and ensure quality.
Oversee visual quality, concept execution, and design standards throughout the entire production process (pre-production - production - post-production).
Manage external design agencies and production houses when required.
C. Brand Management & Experience Design
Ensure all creative materials follow brand guidelines and maintain consistency across channels.
Support the development of brand experience assets: events, activations, PR materials, digital assets, OOH, POSM, ETC.
Oversee visual quality, concept alignment, and related design elements for rebranding or brand refresh projects.
D. Project Management & Cross-functional Collaboration
Manage timelines, allocate resources, and assess the creative team's workload.
Coordinate with Marketing, PR, Digital, Events, Operations, and other internal departments. Ability to lead and coordinate the scope of work with various stakeholders, internal departments and external agencies.
Plan and manage project timelines, budgets, and production costs.
Report creative performance and campaign output against KPIs.
E. Team Leadership & Development
Recruit, train, and mentor creative team members: designers, editors, creative executives, and in-house photographers/videographers (if applicable).
Establish an effective creative workflow from brief → concept → production → review → approval.
Propose training, new tools, and development plans to elevate the creative team's capabilities.
5-7 years of experience in the creative or advertising industry; agency or major brand experience strongly preferred.
Proven experience managing creative teams and working with internal/external production teams.
Strong understanding of branding, art direction, visual creative, and digital creative.
Knowledge of video production, creative events, or UX/UI is an advantage.
Creative & conceptual thinking
Art direction
Communication & stakeholder management
Project management
Team leadership & mentoring
Problem-solving
Strong aesthetic sense and awareness of creative trends
Personal Attributes
Strategic mindset with a hands-on working style
Strong visual sensitivity and cultural awareness
Ability to manage multiple projects under pressure
Inspirational leadership and team motivation
Proactive problem-solver with a "solution-first" mindset
