Mô tả công việc
Qualitative Research: Design, plan, and execute end-to-end qualitative research projects, including Focus Group Discussions (FGDs), In-Depth Interviews (IDIs), home visits, and ethnographic studies across various regions in Vietnam.
Deep Consumer Understanding: Uncover the "why" behind consumer behaviors. Deep-dive into local youth trends, lifestyle preferences, and specific smartphone usage habits (e.g., mobile gaming/e-sports ecosystems, portrait photography preferences, and aesthetic trends).
Marketing Creative Validation: Pre-test and validate marketing concepts, campaign messaging, PR angles, and TVC scripts with target consumers to ensure local cultural resonance and maximum impact.
Persona Mapping & Journey Tracking: Build and continuously update detailed consumer personas and map the consumer decision journey for the Vietnamese market to identify key touchpoints and pain points.
Actionable Strategic Recommendations: Translate raw qualitative data and consumer feedback into clear, compelling, and actionable strategic reports for the local marketing team and global headquarters.
Agency Management: Brief and manage external market research agencies when scaling up research efforts, ensuring high-quality fieldwork and actionable deliverables.
Yêu cầu
5+ years of dedicated experience in Consumer Insights, Market Research, or Strategic Planning.
Experience in both research agencies and client-side is highly preferred.
Background in the consumer electronics, smartphone, or dynamic FMCG industries is a strong plus.
Methodological Expertise: Proven track record as an expert moderator for FGDs and IDIs.
Deeply comfortable conducting home visits and observational research.
Cultural Fluency: A native Vietnamese speaker with a profound, intuitive understanding of local subcultures, digital trends, and Gen-Z/Millennial consumer behavior in Vietnam.
Professional working proficiency in English (both written and spoken) is strictly required for cross-regional collaboration and reporting to global teams.
Mindset: Highly empathetic, observant, and objective. Able to comfortably interact with people from all walks of life and ask the right probing questions without leading the respondent.
Quyền lợi
Working hours: 08:30 AM - 05:30 PM, lunch break: 12:00 PM - 01:30 PM, Monday to Friday.
Social insurance coverage with full basic salary during the probation period.
Participation in internal training programs to enhance professional knowledge and skills.
Engagement in team-building activities, internal communication, and networking events with other companies.
Bonuses for holidays, Tet (Vietnamese New Year), and birthdays as per company regulations.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Thông tin chung
Nơi làm việc
- - Hồ Chí Minh: Phường Xuân Hòa (Quận 3 cũ)