Customer Marketing Executive

- To support overall KPI of assigned channel to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development actvities.



1. Support to deliver Brands objectives and category development for assigned channel

- Generate channel/ customer/shopper insights in related channel

- Work with MKT/ CAT/ CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth

- Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly

- Responsible for category development per sub channel: Pack/mix/Pricing & Revenue management and or portfolio initiatives

- Tracking & monitoring the budget: A&M, POSM production, TOT etc.

2. Customers JBP

- Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment

- Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies

- Work with Sales team to get feedbacks on plan and insights of market/ customers