Demand Planning Manager (Senior Management)

JOB PURPOSE:
The Demand Planning department is responsible for preparing the Demand Plan for all the concern beers and concern ciders, which are being sold on the market. By establishing a proper demand planning process, the OpCo can maximize the customer service level while optimizing its resources.
Demand planning ambition follows the 8 DP fundamentals: Master data, Demand Segmentation, Cleanse Sales History, Baseline Forecast, Enrich Forecast, Prepare for Demand review meeting, attend Demand Review Meeting and Demand control.
The Demand Planning Manager is accountable for leading a team of Demand Planners that manage & shape demand for a finished goods, working collaboratively with Sales and Marketing, gaining consensus on one forecast that drives the business.
ACCOUNTABILITIES:
• Generate and updates demand plans, combining statistical and commercial forecast (including NPI's, promotions and events) in cooperation with Commercial department and other relevant stakeholders.
• Create statistical forecast including differentiations, causal relationships, baseline/uplift, main drivers and demand patterns, seasonality and trend changes.
• Incorporate customer and consumer behaviors in the demand plan. When needed challenge the Commercial plans and assumptions based on historic performance and common sense. Initiates customer collaboration when possible.
• Provide insight (reports and/or analyses) of the impact of demand planning performance on the company financial performance and apply this knowledge proactively in the daily operation.
• Generate and discuss alternative scenarios on the demand plan for the S&OP process, with clearly listed assumptions and risk assessment on volume and costs.
• Coordinate and monitor the demand planning processes, taking into account the interdependencies with supply planning and commercial activities.
• Initiate, implement and embed improvements to demand planning processes and procedures and supports TPM initiatives.
• Monitor and analyse the demand planning KPI's like forecast accuracy and bias. Discusses and supports improvement opportunities with the commercial department.
• Provide clear and accurate information on demand planning performance.
• Participate in the relevant S&OP meetings.
• Understand the impact (Volume and Cost impact) and interrelation of different supply chain processes on the plan, and drives that this is applied in daily operation.
• Recruit, lead, appraise and coach employees within the Demand Planning team.