Deputy Head of Product Renovation Division

I. Summary
The Deputy Head of Product Renovation Division plays a pivotal role as a senior leader within the business, alongside key functions such as sales, finance, operations, human resources, and compliance. This strategic leadership position is instrumental in driving business growth and requires a visionary leader to spearhead the strategic and tactical development of new products for our company.
II. Key Roles & Responsibilities
Deputy Head of Product Renovation Division performs a wide range of duties including some or all of the following:
1. Product Lifecycle Management:
• Strategically plan and execute the entire product life cycle, from inception to market launch.
• Drive product features, pricing strategies, and marketing initiatives to optimize customer satisfaction and maintain a competitive edge.
• Implement effective pricing, contact strategies, and marketing campaigns to enhance customer engagement.
2. Product Development:
• Oversee the end-to-end product development process, from ideation to product launch, ensuring high-quality and timely delivery.
• Collaborate with cross-functional teams, including design, engineering, and marketing, to bring innovative products to market successfully.
3. CRM Development:
• Establish and manage CRM systems from scratch, including database management and customer life cycle analytics.
• Develop new products based on customer insights and implement CRM processes to enhance customer relationships.
• Lead direct marketing and database marketing campaigns to drive customer engagement and loyalty.
4. Marketing Strategy:
• Develop and implement direct marketing strategies, market segmentation plans, and branding communication initiatives.
• Drive brand positioning and communication strategies to increase market penetration and brand visibility.
5. Strategic Leadership:
• Define and execute the product research and development strategy in alignment with the company's business objectives.
• Create and maintain a comprehensive product roadmap that aligns with market demands and technological advancements.
6. Innovation and Research:
• Monitor industry trends, emerging technologies, and competitor products to identify opportunities for innovation.
• Drive research initiatives to understand market needs and preferences, translating insights into actionable product strategies.
7. Additional Responsibilities:
• Undertake any other tasks as assigned by senior management to support the overall business objectives and growth.