Digital & Growth Marketing Manager
CÔNG TY CỔ PHẦN MẠNG XÃ HỘI DU LỊCH HAHALOLO
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 05/12/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Cạnh tranh
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Kinh nghiệm: 5 năm
Mô tả công việc
Mô tả Công việc
Digital Marketing Strategy & Execution:
Develop and execute end-to-end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.
Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.
Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.
Growth & User Acquisition:
Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high-quality leads and efficient spend allocation.
Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in-app activity.
Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.
Campaign Performance & Reporting:
Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost-per-acquisition (CPA), and improved customer lifetime value (CLV).
Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.
Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.
Cross-Functional Collaboration:
Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app's features and benefits are well-promoted.
Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.
Work closely with the data and analytics teams to leverage insights and make data-driven decisions for campaign optimization.
User Retention & Engagement:
Develop and execute retention strategies, including in-app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.
Implement personalized marketing tactics to enhance user experience and increase app stickiness.
Digital Marketing Strategy & Execution:
Develop and execute end-to-end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.
Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.
Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.
Growth & User Acquisition:
Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high-quality leads and efficient spend allocation.
Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in-app activity.
Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.
Campaign Performance & Reporting:
Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost-per-acquisition (CPA), and improved customer lifetime value (CLV).
Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.
Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.
Cross-Functional Collaboration:
Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app's features and benefits are well-promoted.
Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.
Work closely with the data and analytics teams to leverage insights and make data-driven decisions for campaign optimization.
User Retention & Engagement:
Develop and execute retention strategies, including in-app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.
Implement personalized marketing tactics to enhance user experience and increase app stickiness.
Digital Marketing Strategy & Execution:
Develop and execute end-to-end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.
Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.
Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.
Growth & User Acquisition:
Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high-quality leads and efficient spend allocation.
Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in-app activity.
Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.
Campaign Performance & Reporting:
Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost-per-acquisition (CPA), and improved customer lifetime value (CLV).
Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.
Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.
Cross-Functional Collaboration:
Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app's features and benefits are well-promoted.
Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.
Work closely with the data and analytics teams to leverage insights and make data-driven decisions for campaign optimization.
User Retention & Engagement:
Develop and execute retention strategies, including in-app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.
Implement personalized marketing tactics to enhance user experience and increase app stickiness.
Digital Marketing Strategy & Execution:
Develop and execute end-to-end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.
Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.
Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.
Growth & User Acquisition:
Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high-quality leads and efficient spend allocation.
Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in-app activity.
Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.
Campaign Performance & Reporting:
Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost-per-acquisition (CPA), and improved customer lifetime value (CLV).
Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.
Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.
Cross-Functional Collaboration:
Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app's features and benefits are well-promoted.
Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.
Work closely with the data and analytics teams to leverage insights and make data-driven decisions for campaign optimization.
User Retention & Engagement:
Develop and execute retention strategies, including in-app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.
Implement personalized marketing tactics to enhance user experience and increase app stickiness.
Yêu cầu
Yêu Cầu Công Việc
Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience in digital marketing and user growth, ideally in the travel mobile app, or e-commerce sectors.
Strong expertise in digital advertising platforms (Google Ads, Facebook Ads, TikTok, LinkedIn, etc.), SEO, SEM, ASO, and content marketing strategies.
Proven track record of driving user acquisition and engagement through data-driven marketing campaigns.
Solid understanding of user behavior analytics, A/B testing, conversion optimization, and performance tracking tools (Google Analytics, Firebase, Mixpanel, etc.).
Excellent communication, presentation, and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.
Familiarity with mobile app growth strategies and experience working with app developers and product teams is a plus.
Strong analytical mindset and comfort with interpreting data to guide decisions.
Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience in digital marketing and user growth, ideally in the travel mobile app, or e-commerce sectors.
Strong expertise in digital advertising platforms (Google Ads, Facebook Ads, TikTok, LinkedIn, etc.), SEO, SEM, ASO, and content marketing strategies.
Proven track record of driving user acquisition and engagement through data-driven marketing campaigns.
Solid understanding of user behavior analytics, A/B testing, conversion optimization, and performance tracking tools (Google Analytics, Firebase, Mixpanel, etc.).
Excellent communication, presentation, and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.
Familiarity with mobile app growth strategies and experience working with app developers and product teams is a plus.
Strong analytical mindset and comfort with interpreting data to guide decisions.
Quyền lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm
Thông tin khác
Địa điểm làm việc
Hồ Chí Minh
400/8B - 400/10 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh
Hồ Chí Minh
400/8B - 400/10 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh
Thông tin chung
- Thu nhập: Cạnh tranh
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 05/12/2024
Giới thiệu công ty
Xem trang công ty
Về Hahalolo Hahalolo là nơi cung cấp dịch vụ du lịch trực tuyến (OTA - Online Travel Agent) và Thương mại điện tử (E-Commerce) trên nền tảng mạng xã hội. Là công ty đi đầu trong lĩnh vực mạng xã hội (Social Network) tại Việt Nam và trên thế giới, Hahalolo đã sở hữu và phát triển với hệ sinh thái đa dạng như: tour, vé máy bay, khách sạn, mua sắm trực tuyến,... Trong quá trình hơn 5 năm hình thành và phát triển đã giúp mạng xã hội Hahalolo ngày càng thấu hiểu về thị trường du lịch, mang đến những ...
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