Position: Digital Marcom Manager
Location: Ho Chi Minh City, Vietnam The Digital MarCom Manager is responsible for the strategic development, planning and operational management of Heritage Line's marketing and communications activities, with a strong focus on
digital marketing across all channels and business segments.
The Digital
MarCom Manager supports the Director in coordinating monthly, weekly but also day-to-day activities and development of the team, providing guidance, direction and quality oversight to ensure that departmental priorities and projects are delivered effectively and in line with the company's strategic objectives.
The position supports the development of the annual and quarterly marketing plans in close cooperation with the Director and is responsible for their effective operational rollout, management, monitoring and ongoing optimisation, with a strong focus on measurable results and return on investment.
As a senior member of the Marketing & Communications team, the Digital MarCom Manager develops and leads marketing projects, campaigns and key initiatives, translating objectives into clear action plans and cascading responsibilities, timelines and deliverables to relevant team members for execution. At the same time, the role remains hands-on and takes direct ownership of selected assignments within its area of responsibility. A key responsibility is the management and development of reseller and B2B marketing campaigns, including webinars and online product training activities across relevant markets and segments (in particular retail and luxury consortiums).
The position also leads B2C and B2B yield campaigns, working closely with the Sales Department to review market performance, revenue, occupancy and other key commercial indicators on a monthly and annual basis.
The Digital
MarCom Manager is responsible for developing and guiding the company's content strategy across social media, editorial communications and the website, working closely with the Content and Web teams to ensure effective and consistent execution. The planning and development of email marketing and customer communication activities also form a core part of the role, including the creation of relevant campaign concepts and communication journeys. The position is responsible for monitoring and measuring the effectiveness of marketing activities and campaigns, analysing key performance indicators and preparing regular management reports with insights, conclusions and recommendations for further optimisation.
As a key team member, the Digital MarCom Manager is also involved in product-related initiatives, corporate projects and other cross-functional assignments that contribute to the holistic and integrated marketing communications of Heritage Line. The role requires a strong combination of strategic thinking, digital marketing expertise, content and communication skills, project management, and leadership.
RESPONSIBILITIES & TASKS
MarCom Concept/Planning
Develop, manage and execute the annual and quarterly marketing plan and strategies
Cooperate closely with the DOSM for strategic planning on annual and quarterly approach
Manage the marketing team to achieve monthly, quarterly and annual objectives
Plan and manage training / webinar and campaign strategy in the context of business and performance development for the reseller retail segments and luxury travel consortiums
Campaigning
Manage and oversee all (digital) campaigns in a multi-layered marcom strategy (paid and non-paid)
Develop yielded performance campaigns /activities (short/medium/long lead) in cooperation with sales department focusing on monthly and annual occupancy and revenue objectives (per segment)
Develop product/experiential and themed campaigns /activities tailored for certain markets/segments/demographics (retail, consumer) to cement brand and product and push website traffic
For paid campaigns (SEA or social), monitor and cooperate closely with internal or external partners (if so) to ensure objectives are met
Marcom Management
Develop and manage campaigns to drive awareness and business performance for b2b and b2c segments in global market (non-paid, paid)
Plan and execute digital marketing activities including but not limited to content/social media, email marketing, website for b2b and b2c markets/segments
Manage and oversea classic (non-digital marketing activities) and guide responsible team member (events, exhibitions collaterals, press and media, FAM and influencer trips, photo shooting) etc.
Be strongly involved in product marketing topics including ideas, concept, development and liaise with operation department to ensure a holistic handling when it comes to quality and marketing of it
Cooperate with media & PR, suppliers, marketing agencies, reseller partners and other external stakeholders/partners in the context of the marcom of Heritage Line
Content / Social Marketing / SEO
Develop the content marketing strategy and be on top of the execution via different channels (social, web, EDM, PR, online magazine, editorial newsletter) factoring SEO relevant parameters
Plan and oversee the website in regards of editorial and static content, landing pages, analytics, tracking, and web developments) factoring in SEO relevant parameters
Department / Product / Others
Participate in corporate projects as important stakeholder with assigned responsibilities
Take a proactive lead with product developments in the context of product marketing activities
Oversee selected products and its regular required updates translating these into team tasks to monitor
Other tasks and projects on assignment by director
Reporting
Prepare the monthly marketing report for the marketing department
Be on top of departmental recording dashboards ensure real-time metrics are available
Ad hoc reports
EXPERIENCE
Minimum 5 years' experience in a similar role with proven record of managing (digital) marketing and marketing communication.
Has a proven experience in multi-channel campaign management including social, email marketing, web etc
Proven experience and record of conceptional marcom planning and its execution
Preferably has worked with luxury products / service or in luxury hospitality
Has experience in Email Marketing and SEO content production
QUALIFICATIONS AND KNOWLEDGE
Bachelor's or Master degree (or equivalent) in (digital) marketing, marketing communication or related field.
Knows how to manage brand and products
Knows relevant software required for the position (CMS; Email marketing, Meta, Task management, etc.)
Good knowledge of corporate design, branding
📩 Please submit your application to [protected info] (Ms. Hang Dao)
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