Junior Brand Manager (Temporary 1 Year Contract, Third Party)

Position Purpose
Drive consumer acquisition, customer engagement, and business growth for the Home & Office Delivery (HOD) business through integrated consumer recruitment programs, dealer-led acquisition initiatives, D2C platform development, and e-business acceleration. The role is responsible for delivering growth through digital, offline, and partnership channels while ensuring operational excellence and seamless customer experience across the HOD ecosystem.
Key Responsibilities
1. HOD Consumer Growth
Consumer Acquisition & Recruitment
- Lead the execution of consumer acquisition programs across HOD platforms, ensuring end-to-end deployment, operational excellence, and KPI delivery.
- Manage promotion mechanics, fulfillment operations, gift allocation, website promotion setup, and DMS SKU creation to support recruitment campaigns.
- Track monthly inventory availability and develop allocation plans to ensure uninterrupted campaign fulfillment.
- Drive performance marketing activities on Meta/Facebook and other digital platforms, optimizing Cost per Order (CPO) while delivering acquisition and conversion targets.
- Develop and execute offline activation programs in targeted residential communities, apartments, offices, and other high-potential recruitment locations.
- Initiate and manage dealer-driven recruitment programs with attractive incentive schemes to stimulate continuous acquisition performance.
B2B Sampling Growth
- Monitor B2B sampling activities to ensure execution quality, compliance with control points, and achievement of customer acquisition targets.
- Analyze campaign results and recommend corrective actions or growth opportunities.
D2C Platform Management & Customer Experience
- Monitor the D2C platform and coordinate with relevant stakeholders to promptly detect, troubleshoot, and resolve system issues.
- Proactively identify opportunities to strengthen the D2C ecosystem and improve user experience for consumers, dealers, and delivery partners.
- Support platform enhancement projects and digital transformation initiatives that drive business growth and operational efficiency.
Customer Retention & Partnership Activation
- Develop and manage sampling partnership programs with FMCG and strategic partner brands to enhance customer experience and increase consumer loyalty.
- Manage end-to-end execution, fulfillment, reporting, and sponsor commitment delivery.
- Track program performance and recommend improvements to increase customer engagement and repurchase.
2. E-Business Development
- Collaborate with the E-Business team to plan and execute targeted livestream and social commerce activities to drive awareness, acquisition, and sales conversion.
- Support the launch and deployment of new product assortments, bundles, and innovations across e-commerce platforms.
- Coordinate with internal stakeholders to ensure timely product listing, content development, promotional readiness, and operational execution.
- Monitor performance metrics and identify opportunities to improve channel effectiveness and business impact.