Brand Manager (CP Brand Vietnam | Local Only)

Brand Manager - Food Brand
Salary: 25-30M VND (gross)
C.P. Vietnam | Corporate Marketing Office
40A Quốc Hương, Thảo Điền, TP. Thủ Đức, HCMC | Full-time
About the Role
This role sits at the center of Consumer Branding Devision, not behind a desk writing strategy decks, but in the room with Operational & Functional Stakeholders, turning brand direction into commercial results. You'll own the full cycle: from launch planning through to in-market sales support, while managing your team's execution and your leadership's expectations simultaneously. The right person sees what's coming before it arrives and has a plan ready.
Key Responsibilities
Lead brand positioning, architecture, and annual roadmap for the Food business scope
Drive product launch end-to-end, coordinate cross-functionally with Factory, Planning, R&D, Trade, and Sales to deliver on time and on brief
Set integrated marketing communication direction across digital, social, in-store, trade, activation, and PR
Deliver commercial sales support, ensure marketing output directly enables sell-in, sell-through, and channel performance
Manage the Food brand team's day-to-day execution across all marketing tasks, with attention to detail and quality control
Align upward, manage leadership expectations with clear reporting, honest timelines, and solution-ready updates
Anticipate risks and upcoming scenarios proactively, come with planned initiatives, not reactive fixes
Qualifications
5+ years in Brand Management and/or Launching Projects
3+ years in a People management role
Proven composure under pressure and stakeholder management capability
Strong strategic thinking, able to convert business objectives into marketing priorities and KPIs
Experience in FMCG, food, or consumer goods preferred
Proficient in English communication
📩 Send your CV to [protected info] or message us directly.