Digital Marketing Executive (HCM)

- Assisting in the formulation of strategies to build a lasting digital connection with consumers;
- Planning, executing and monitoring to enhance brand footprint on social media;
- Promoting products and services through digital channels mix;
- Coordinating with other departments to support the tasks;
>> Be the digital champion of the company
KEY RESPONSIBILITIES
1. Reporting:
- Digital activities reports as assigned;
2. Digital MKT:
Main duties
- Assist in the formulation of strategies to build a lasting digital connection with end-users;
- Plan, execute & monitor the ongoing company & brand presence on social media (Facebook, Youtube, Tiktok, Zalo, EDM, LinkedIn, etc.); Be solid experience in advertisement tools on social platform.
- Manage, measure & improve company website; Be able to create strategy and drive execution for SEO/SEM activity (how to select the keyword list, how to acquire and maintain top ranking for BS at hot key words, improve UX/UI);
- Coordinate with partner to plan, execute and monitor Google My Business platform;
- Acquire insight in digital marketing trends and keep strategies up-to-date;
- Be creative and able for content direction & development for digital platform;
- Coordinate with other stakeholders to collect and generate content;
- Measure & improve digital marketing performance using a variety of Web analytics tools;
- Collaborate and manage agencies to deploy digital activities and improve user experience;
Others
- Competitors update & analysis;
- Maintain partnerships with media agencies and vendors;
- Handle paperwork & internal process related to tasks;
3. Monitoring:
- Monitor & analyze digital activities & reports;
- Monitor allocated budget;
4. Ad-hoc tasks as assigned:
- Support for internal and external activities;
- Other ad-hoc tasks as assigned.