Digital Marketing Executive - Huggies

Join our growing Digital Marketing team and help shape the future of digital commerce for leading M&B brand. As a Digital Marketing Executive, you will drive e-commerce media performance, execute CRM and data activation initiatives, and create impactful digital campaigns that convert consumers into loyal shoppers. Working with leading brands, agencies, and cross-functional teams, you'll turn data-driven insights into business growth and exceptional customer experiences.
Key Responsibilities:
1. Ecom Media execution and optimization
• Work with Media agency to ensure online brand presence, digital commerce outcome delivered as plan and in line with total online business strategy.
• Support ADM developing & implementing ecom media plan, monitoring & analyzing e-commerce media data and market trends to optimize performance, customer experience and achieve business growth.
• Work closely with Ecommerce Key Account team for quick action if needed.
2. New buyer acquisition / CRM / data activation agenda implementation
• Execute Data & CRM strategies across touchpoints (website, Zalo hub, Ecom, Socom).
• Develop and implement CRM initiatives in collaboration with local cross functions, regional functions, external agencies to drive acquisition, engagement, traffic improvements to achieve business objectives.
• Prepare reports on a monthly basis for insights and action moving forwards.
• Initiate and implement and monitor activation plan for acquired data to deliver marketing and business objectives.
• Manage CDP and working relationships with Global IT,local agencies.
3. Creative development and management
• Develop digital creative assets and content plans to serve consumer demand in online context driving brand equity and lead to conversion.
• Manage operation with external agencies and cross functions to ensure flawless deployment.
• Monitor and evaluate performance on monthly/ campaign basis to recommend appropriate ways to improve brand equity and competency.
4. Ecom affiliate development
• Support ADM in proposing and executing affiliate plan to grow the pool with continuous performance improving.
• Work closely with stakeholders and agencies for daily affiliate operation.
5. Search Optimization
• Develop, drive and execute holistic search strategy across touchpoint from web, social search, ecommerce.
Key Stakeholders:
• Report to Assistant Digital Commerce Manager
• Key stakeholders: Brand, Ecommerce, IT, Procurement, Legal, media/digital agencies, technology vendors, ecommerce partners, external brand partners