Main Purpose
• Key person for all digital media and ecommerce marketing activities for Bayer Consumer Health (50%).
• Elevit marketing assistant (50%)
Key Tasks & Responsibilities
1. Plan, Implement and Optimize integrated
digital marketing strategy, manage digital owned channels and leading ecommerce marketing aligned with the country's digital roadmap to deliver brand objectives.
- Manage Owned channels for all brands (channel strategy, backend technical & features, KPI tracking & optimization)
- Media/IMC/Brand Communication Campaigns - Joint business plan with brand teams as owner of digital touchpoints and strategy
• Responsible for digital customer journey, digital touch points & ensure synergy with offline channels.
• Lead in defining target audience, platforms, channels, and topics to engage that align with brand objectives.
• Lead Digital Media Optimization with agencies to ensure synergies with Paid, Owned and Earned Media
• Ensure IMCs digital plan link closely to sales for both online & offline sales.
- Digital Content: CreativeX Champion; Best practice in content.
- eCommerce Marketing:
• Manage Off-platform media to drive sales to ecommerce and new channels
• Support eKAM in ecommerce campaign on marketplace
- Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies. Provide insights and key learnings to brand teams and any related stakeholders.
Overall Management of Agencies & External Partners - digital, creative and media agencies synergies to internal brand team.
• Set clear KPIs and guidelines on digital & e-commerce strategy execution. Initiate agency review on a quarterly basis, making sure that Brand teams are updated on digital brand performance metrics (always-on and IMC, e-commerce, etc
- Ensure Compliance of all Digital Initiatives
• Responsible for adherence to regulatory requirements and industry code of ethics. Work closely with Legal, Medical, Regulatory, Pharmacovigilance and Compliance in making sure policies and procedures within Bayer standards.
2. Assist Elevit
Marketing Manager in planning and execution to deliver both commercial and activity targets.
- Develop, create and manage marketing materials that articulate the benefits of the responsible product lines within timeframe.
- Develop and implement marketing/ communication campaigns with agencies; closely monitor & analyse activities performance.
- Collaborate with cross-function team for product launches that align with brand strategy and within timeline committed.
- Plan, coordinate with Trade/ Sale team and execute events, congresses, and webinars that focus on Medical and product education. Moreover, closely connect with trade and sales team to support sales performance.
- In charged to process Elevit admin works including PR/PO, contracts, sponsorships, liquidations, [protected info] to the requirements.
- Provide additional support to line manager and participate in broader projects for the Marketing Department, as needed.
***Key Working Relations
Internal Relations Marketing, Trade, Sales KA, Regulations, Medical, Communication, Legal & Compliance & cross-division partners.
External Relations Distributor/Enabler, E-Partners (Marketplaces), B&C
Off-platform media agency
Creative agency, Digital Agency, Social commerce agency, pharma content agency, BTL agency