Digital Marketing Executive

Implement digital marketing channels including Google Search, Facebook Ads, Apple Search, and other acquisition channels to acquire and retain/engage quality users/traffic to Chotot.
Prepare testing plan on internal & external tools (as Branch, Braze,...) to convert the users throughout their journeys. Actively suggest and conduct A/B testing to improve campaigns performance.
Work with other teams (such as brand, design, product,...) for planning & executing campaigns.
Conduct weekly and monthly analysis as well as use digital tracking platforms to evaluate these channels performance, make recommendations, execute and monitor results closely.
Take on new ad-hoc projects when requested by supervisor/head of department.