We are looking for a Digital
Marketing Executive to drive growth for our eCommerce tech solutions. The ideal candidate will manage the full marketing funnel-from generating high-volume traffic to converting high-quality leads into customers. You will focus on the Magento and Shopify ecosystems, using data-driven strategies to optimize our digital presence in global markets.
Key responsibilities:
Campaign execution: Plan, launch, monitor, and optimize multi-channel campaigns to drive B2B leads or customers, including paid channels, blog content, email marketing, landing page optimization, and promotions.
Paid ads management: Plan and execute Google Ads campaigns - Analyse performance, adjust strategies, allocate budget - ensuring high conversion rate & value.
Performance analytics: Set up, manage tracking tools & analyse reports to assess performance. Use data-driven insights to continuously refine and improve strategies &campaigns.
Market research & insights: Analyse target audiences & competitors, identify market trends and growth opportunities for strategic decisions
Strategic planning: Prioritize and manage multiple tasks simultaneously, refine strategies & optimize workflow for better performance within given budget & timelines.
Collaboration: Work closely with the product and SEO teams to improve the overall online presence and ensure up-to-date product content.
Qualifications:
At least 2 years of experience with proven results in
digital marketing, ideally in B2B industries and English-speaking markets.
Strong experience with Paid Ads, especially Google Ads. Being able to use design tools for basic ad creative is a plus.
Familiar with tracking tools (Google Analytics, Google Search Console, Google Tag Manager), Email marketing tools, and eCommerce workflows
Highly analytical about data, dashboards, attribution models, and conversion tracking to drive actionable insights and optimize campaigns
Strong English communication skills (written and verbal)
Having experience in Magento and Shopify platforms is a plus
Attitude: Open to new market trends, suggests improvements, and takes ownership of campaign outcomes.