Digital Marketing Executive

Role Summary
We are looking for a Digital Marketing Executive to drive growth for our eCommerce tech solutions. The ideal candidate will manage the full marketing funnel-from generating high-volume traffic to converting high-quality leads into customers. You will focus on the Magento and Shopify ecosystems, using data-driven strategies to optimize our digital presence in global markets.
Key responsibilities:
Campaign execution: Plan, launch, monitor, and optimize multi-channel campaigns to drive B2B leads or customers, including paid channels, blog content, email marketing, landing page optimization, and promotions.
Paid ads management: Plan and execute Google Ads campaigns - Analyse performance, adjust strategies, allocate budget - ensuring high conversion rate & value.
Performance analytics: Set up, manage tracking tools & analyse reports to assess performance. Use data-driven insights to continuously refine and improve strategies &campaigns.
Market research & insights: Analyse target audiences & competitors, identify market trends and growth opportunities for strategic decisions
Strategic planning: Prioritize and manage multiple tasks simultaneously, refine strategies & optimize workflow for better performance within given budget & timelines.
Collaboration: Work closely with the product and SEO teams to improve the overall online presence and ensure up-to-date product content.