We are looking for a Digital
Marketing Executive with a strong technical mindset - someone who not only runs campaigns but also sets up the entire tracking infrastructure and ad configurations from scratch. You will be the bridge between data, advertising, and insight, ensuring every campaign runs correctly, measures accurately, and is continuously optimized.
KEY RESPONSIBILITIESTechnical Tracking & Measurement
Install and manage Google Tag Manager (GTM): create tags, triggers, and variables for web events
Configure Google Analytics 4 (GA4): set up events, conversions, audiences, and Explorations reports
Deploy Microsoft Clarity: set up heatmaps, session recordings, and integrate with GA4
Test and debug tracking using GTM Preview, GA4 DebugView, and Clarity Dashboard
Build a standardized data layer for various website types: e-commerce, lead gen, and landing pages
Collaborate with the dev team to ensure accurate data layer implementation
Paid Ads - Technical Setup & Optimization
Install and configure Google Ads: create campaigns, ad groups, tracking templates, and auto-tagging
Set up Meta Ads (Facebook/Instagram): Business Manager, Pixel, Conversions API (CAPI), and Catalog
Configure TikTok Ads Pixel and Events API for performance campaigns
Build remarketing audiences from GA4 and platform pixels
Create and manage a standardized UTM structure across all campaigns
Monitor, analyze, and optimize key metrics: CTR, CPC, ROAS, CPA, and conversion rate
Analytics & Reporting
Build reporting dashboards in Looker Studio (Google Data Studio) connecting GA4, Google Ads, and Meta Ads
Analyze conversion funnels and user behavior using Clarity and GA4
Run A/B tests for landing pages, ad creatives, and audience segments
Deliver regular reports (weekly/monthly) with actionable insights and optimization recommendations for clients and internal teams
Campaign Management & Strategy
Plan and execute full-funnel
digital marketing campaigns (paid search, paid social, display)
Collaborate with content and design teams to produce assets aligned with campaign objectives
Manage ad budgets effectively and propose optimal budget allocation across channels
Stay up to date with trends, algorithm updates, and new features across advertising platforms