Digital Marketing Manager - Ecommerce

Marketing Automation Development:
- Design and implement automation workflows for:
- Social media scheduling and posting.
- Responding to comments and messages across platforms.
- Automatically hiding or deleting inappropriate comments.
- Other marketing-related tasks to increase efficiency.
Team Leadership:
- Manage and coordinate a team of social media specialists working on TikTok, Instagram, Facebook, Twitter, and YouTube.
- Set clear goals, monitor performance, and provide regular feedback.
Content Strategy and Campaign Management:
- Develop and execute comprehensive social media and digital marketing strategies aligned with company objectives.
- Oversee and optimize paid advertising campaigns across multiple channels, focusing on the U.S. market.
Market Research and Analytics:
- Conduct regular analysis of competitor strategies and market trends to refine campaigns.
- Monitor KPIs and generate performance reports for campaigns, providing actionable insights.
Brand and Reputation Management:
- Maintain a consistent brand voice and identity across all platforms.
- Proactively manage online reputation, ensuring timely responses to customer reviews and queries.
Collaboration and Coordination:
- Work closely with product, sales, and customer support teams to align marketing efforts with business goals.
- Partner with creative teams to ensure high-quality content production.
Emerging Technologies and Trends:
- Stay updated on digital marketing trends, tools, and technologies, particularly automation and AI tools.
- Recommend and implement new strategies to keep the company ahead of the competition.