Develop and execute comprehensive
digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising
Manage and optimise the company website, ensuring an excellent user experience and high conversion rates
Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement
Analyse campaign performance using various analytics tools and prepare detailed reports with actionable insights
Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives
Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market
Manage relationships with external agencies, vendors, and digital partners
Oversee the digital marketing budget and ensure efficient allocation of resources
Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms
Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement
Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred
Minimum of 5 years' experience in digital marketing roles, preferably within the hospitality or luxury industry
Proven track record of successful digital marketing campaigns and driving revenue growth
Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS)
Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisation
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
Creative thinker with strong problem-solving skills and meticulous attention to detail
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Experience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trends
Knowledge of data privacy regulations and best practices in digital marketing
Strong leadership skills with experience in mentoring and developing team members
Fluency in English; knowledge of Vietnamese would be advantageous