Digital Marketing Manager

POSITION OVERVIEW:
As the Digital Marketing Manager at Ru9, you will be responsible for overseeing the digital marketing strategy for the company, including SEO, CRM, website management, paid advertising, and e-commerce platforms. You will report directly to the CEO and play a crucial role in driving online sales performance and enhancing brand awareness across all digital channels. This position requires a candidate with a strong management background, deep knowledge of digital marketing disciplines, and a robust data-driven approach to decision-making.
JOB DESCRIPTION:
Strategy Development: Develop and implement comprehensive digital marketing strategies to enhance online visibility, drive sales, and improve customer engagement.
Team Management: Lead and manage a diverse team of digital marketing professionals, ensuring effective collaboration and professional growth.
SEO and Content Marketing: Oversee SEO strategies and content marketing efforts to increase organic search visibility and engagement.
CRM and Customer Insights: Manage CRM strategies, leveraging customer data to enhance customer engagement and retention.
Paid Advertising: Direct and optimize Conversion campaigns, including Google Ads and social media advertising, to achieve maximum ROI.
E-commerce Optimization: Collaborate with the e-commerce team to enhance online shopping experience and increase sales.
Analytics and Reporting: Monitor and analyze digital marketing performance through advanced analytics; provide actionable insights and data-driven recommendations to the executive team.
Cross-functional Collaboration: Work closely with the Brand Manager and Sales team to align digital marketing strategies with overall business objectives, ensuring a seamless customer journey.
Innovation and Learning: Stay updated with the latest digital marketing trends and technologies; continuously seek new opportunities for growth and improvement.