Digital Marketing Senior Executive

1. Media Planning: To be responsible for media channels including Digital mainly, plus TV, Radio and other new effective channels
- Develop and implement media strategy and plan for the marketing communications campaigns
- Manage Media agency on execution, monitoring, optimizing and reporting. Also, to challenge agency on industry trends, market updates as well as new ideas and initiatives.
- Produce or corporate with designers/freelancers/other teams to produce required materials for different media channels
2. Website management: To operate the website system in terms of editorial updates and produce campaign-related landing pages. (Basic HTML editorial knowledge would help)
3. Manage IMC campaign: To lead an assigned campaign from time to time, working with team members who are in charge of different parts such as Creative, PR, Adaptation, Production...
- Manage Budget & Timeline
- Propose Master Plan & Monitor all components of the campaign done by other respective stakeholders (internal PIC or other departments)
- Follow up implementation progress & performance & quick action for optimization
- Solve arising issues