Digital Marketing Senior Specialist

(*) JOB SUMMARY (This job is for Internal Talentnet and 1-year contract)
We are looking for an experienced Digital Marketing Senior Specialist to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how Digital can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
(*) RESPONSIBILITIES:
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Assist website development management with multi vendors/agencies.
- Conduct in-depth standard and custom ad effectiveness studies for Facebook & Google advertisers
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO and SEM efforts (keyword, image optimization etc.)
- Experience with Email Channel and digital marketing data points and benchmarks, such as the Cost-per-Click (CPC), - Cost-per-Install (CPI), Click-Through-Rate (CTR), Return on Investment (ROI)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics 360, Adobe Site Catalyst etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and digital agencies also publishers.
- Analyze customer behavior for site traffic, page performance, click navigation, purchase conversion and shopping pattern to drive sales in virtual shopping environment.