Digital Marketing Specialist

Expanding exponentially across South East Asia, Geniebook is on the lookout for global talents to create an impact with our team.

We offer many exciting job opportunities for a wide range of professions. Be a part of the fastest-growing EdTech team that is empowering each and every student to become a confident learner and achiever.

Join us today to help students do better. And better.!

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RESPONSIBILITY



DIGITAL ADS PERFORMANCE (80%)

Plan and implement the overall digital marketing strategy for all projects assigned

Manage and execute appropriate digital performance strategies across digital channels of Facebook Ads, Google Ads, Native and other local ads.

Build up consumer journey on Digital to make sure customer touchpoints can run well and smoothly on Digital with 3 key touchpoints are social media, Website and Email.

Measure ROAS and KPIs through track campaign performance, testing and ads optimisation.

Stay up to date with the latest technology and best practices

Monitor competition and provide suggestions for improvement



AFFILIATE MARKETING (20%)

Managing and optimizing Affiliate Marketing and Influencer Marketing

Ensuring monthly targets around leads, CPL and Lead quality are met through Affiliate Marketing.

Expanding Affiliate base by reaching out to relevant Affiliates, on-boarding them and extracting the best ROAS through them