Digital Marketing Specialist

SCOPE OF WORK:
Full spectrums of digital marketing for both local and regional markets, which includes but not limited to the following:
- Respond to all customer enquiries on social media pages (Facebook, Instagram), email.
- Monitor and analyse media buys including social media, search, remarketing, display, programmatic ads and continually optimize campaigns to support marketing objectives and KPI's.
- Media management and administration tasks.
- Responsible for content management and effective execution and updating of Company website (whether is corporate or e-commerce site), Facebook, and other social media platforms.
- Planning of Marketing campaigns/strategies to effectively promote/market Company's products/services.
- Generate report and monitor the efficiency of product/marketing strategies.
- Adapts artwork for online, offline, and on-site marketing collaterals.
- Provide creative ideas and maintain the listing of the product.
- Analyse competitor activities and research social media opportunities that are beneficial for the brands and businesses.
- Acquire insight in online marketing trends and keep strategies up to date.
- Build our own livestreaming selling channel.