Digital Marketing Specialist

- Develop and execute paid advertising strategies to promote Momentum Hospitality Group's restaurants across digital platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct thorough keyword research and audience targeting to optimize campaign performance and maximize ROI.
- Create compelling ad copy and visuals that align with the brand identity and resonate with our target audience with the help of the Designer and Content creator.
- Monitor campaign performance, analyze key metrics, and provide regular reports to management with actionable insights and recommendations for improvement.
- Stay up-to-date with industry trends and best practices in digital advertising, including new ad formats, targeting options, and algorithm updates.
- Collaborate with the marketing team to integrate paid advertising campaigns with other marketing initiatives, such as email marketing, social media, and content marketing.
- Manage advertising budgets effectively and ensure campaigns are delivered within budget constraints.