Digital Marketing Specialist

About BuyMed
BuyMed is a leading healthcare technology company revolutionizing the procurement and distribution of medical supplies. Our innovative platform connects medical institutions with suppliers, enhancing efficiency and ensuring timely access to essential resources. We are dedicated to fostering a culture of innovation, collaboration, and growth. Join us to make a significant impact in the healthcare industry.
Job Summary
We are seeking a highly motivated Digital Marketing Specialist to join our campaign marketing team. This role will be responsible for creating, executing, and optimizing digital marketing campaigns across multiple channels to achieve our business goals (focusing on customer acquisition). The successful candidate will have a deep understanding of current digital marketing trends, be data-driven, and have a passion for delivering measurable results.
Key Responsibilities
Lead Generation: Develop strategies to increase lead generation and conversion rates through digital channels. Track and optimize lead acquisition journey and new customer journey.
Campaign Management: Develop and manage digital marketing campaigns, including paid search, display advertising, social media, email marketing, and content marketing.
Content Creation: Collaborate with the content team to produce high-quality content that drives engagement and conversion.
Email Marketing: Create, deploy, and manage email campaigns, ensuring best practices are followed for list segmentation, deliverability, and A/B testing.
Social Media Management: Manage and grow the company's social media presence across platforms such as LinkedIn, Facebook, Instagram, and Twitter, ensuring alignment with brand voice and strategy.
SEO/SEM Optimization: Implement and optimize SEO strategies to improve website ranking and organic search traffic. Manage SEM campaigns to maximize ROI.
Livestream operation: Manage all technical aspects of livestream production, ensuring high-quality video and audio output.
Data Analysis & Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
Marketing Automation: Work with Tech team to build marketing automation flow, utilize marketing automation tools to streamline processes and improve campaign efficiency.
Budget Management: Allocate and manage digital marketing budgets effectively, ensuring optimal spend across all channels.