Digital Marketing Specialist

About the Role:
We are seeking an experienced Digital Marketing Specialist with a solid background in executing impactful digital marketing campaigns and creating engaging social media content. This role is ideal for a professional with at least 5 years of experience in this position, with expertise in digital advertising on platforms like Facebook, Google, and LinkedIn. The successful candidate will play a key role in building and promoting new brands, managing social media engagement, crafting compelling content, and forming strategic media partnerships.
Key Responsibilities:
• Develop, implement, and manage digital marketing campaigns across various channels, including Facebook, Google, and LinkedIn, TikTok.
• Strategize, set up, and optimize paid advertising campaigns to drive brand awareness and achieve key performance metrics.
• Manage social media accounts, ensuring consistent brand messaging and engaging content that resonates with our audience.
• Develop and implement strategies to boost social media engagement, increase followers, and foster a community around our brands.
• Create high-quality content tailored for social media platforms to engage audiences and drive brand loyalty.
• Collaborate with internal teams to create engaging ad creatives tailored to each platform's audience.
• Build and maintain strong relationships with media partners to expand brand visibility and maximize advertising impact.
• Monitor campaign and social media performance, providing actionable insights through analytics tools.
• Continuously explore new marketing trends, platform updates, and engagement strategies to keep campaigns competitive and aligned with best practices.