Responsibilities
1. Digital Strategy & Planning
• Develop and implement comprehensive digital marketing strategies to achieve lead generation & awareness for ILA business units (English courses for children, English for adult, IELTs, preschool courses, study abroad courses, ...).
• Plan, execute, and optimize campaigns across multiple platforms (Google, Facebook, Zalo, TikTok, etc.).
• Update changes and new features of Digital Platforms (Google, Facebook, Zalo, TikTok, ... and other digital apps/tools) to apply for ILA business units.
2. Campaign/Project Management
• Manage digital campaigns/project to achieve KPI, ensure optimal cost per lead (CPL), cost per qualified lead (CPQL), conversion rates, ... and cost efficiency.
• Collaborate with creative/content, PR & brand team to develop high-performing ad copies, visuals, and videos.
• Monitor, analyze & report performance metrics across digital channels (Google, Facebook, Zalo, TikTok, etc.).
• Use insights to refine action plan & strategies for better performance.
• Monitor administration tasks relating to Digital Marketing (Contracts, Payment...).
3. Team Leadership & Collaboration
• Supervise and mentor the digital marketing team, ensuring alignment with each ILA business unit goals.
• Work cross-functionally with other teams (Trade, Sales,
Telesales...) to optimize the customer journey.
• Work cross-functionally with other teams (Power BI, IT, CRM, ERP) to tracking and reporting systems.
4. Market Research & Trends
• Stay updated with the latest industry trends, competitor strategies, and customer behavior insights.
• Innovate and experiment with new tools and platforms to drive lead generation.
And the other task of digital branding & performance if any
Skill Requirements
• Strong knowledge & hand of experience of Google, Facebook, Zalo, Tiktok...
• Proficiency in analytics tools (Google Analytics, Facebook Business Suite, Tiktok ads Manager, etc.).
• Expertise in CRM platforms, and marketing automation tools.
• Able to work under high pressure.
• Leadership skills to motivate and lead a team or project effectively.
• Multi-Tasking capability, well organized, deadlines and KPIs compliance.
• Exceptional communication and project management abilities.
• Creative mindset with a focus on problem-solving and innovation.
• Good in MS Office: Excel, Word, Power point.
• Good English skills in both writing and speaking.
Required Experience
• 5+ years of experience in digital marketing, with at least 1 years in a supervisory role.
• Experience client side & agency is plus.
• Experience in the education industry is preferred.
Required Education and qualifications
Benefits
• Competitive salary
• Insurances fully provided
• Private insurance will be provided for official staff
• Discount up to 90% English tuition fees for staff and close relatives
• An active, professional, dedicated working environment with experienced managers and friendly colleagues
• 14 day-off per year along with other benefits according to the company's regulation.