Mô tả Công việc
1. Job Purpose
The Digital Marketing Supervisor is responsible for planning, managing, and optimizing all digital marketing activities for BRIS to strengthen brand awareness and maximize both lead volume and lead quality. The role oversees digital paid media, website performance, SEO, email marketing, content, and digital automation to support enrollment growth.
2. Key Responsibilities
Digital Strategy & Planning
Develop annual and monthly digital marketing strategies aligned with BRIS's brand and enrollment objectives.
Lead integrated digital campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
Identify digital trends and consumer insights to enhance BRIS's online presence and competitiveness.
Website Management & SEO
Oversee website administration, user experience, technical updates, and content accuracy.
Optimize site speed, structure, landing pages, and conversion paths to maximize lead generation.
Develop and execute SEO strategy (on-page, off-page, technical) to improve organic visibility and traffic.
Collaborate with content and tech teams to ensure SEO best practices are consistently applied.
Campaign Management
Manage end-to-end setup and optimization of performance marketing campaigns focused on lead acquisition.
Direct and support the digital team (media buyers,
designers, copywriters).
Ensure all assets meet BRIS branding and communication standards.
Email Marketing & Automation
Plan and execute email marketing campaigns for nurturing, re-engagement, and event follow-up.
Optimize email segmentation, automation flows, content, and deliverability to enhance lead quality and conversion.
Track email performance and continuously improve open rates, CTR, and conversion metrics.
Performance Optimization & Analytics
Monitor daily and weekly campaign performance, ensuring KPIs such as CPL, conversion rate, and ROI are met.
Coordinate closely with the Admissions team to evaluate lead quality and refine targeting strategies.
Maintain dashboards, reports, and insights across digital channels (Google Analytics, CRM, Ads Manager).
Digital Tools & Ecosystem
Oversee the health and performance of BRIS's digital ecosystem: website, landing pages, CRM/automation tools, tracking systems (GA4, pixels, tags).
Develop and implement solutions to increase efficiency, tracking accuracy, and customer journey consistency.