Mô tả Công việc
Develop and execute the overall digital performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness for our cosmetic brand's E-commerce platform.
Lead and manage digital advertising campaigns across multiple channels, including search engine marketing (SEM), display advertising, paid social media, and affiliate marketing, ensuring optimal performance and ROI.
Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in the
digital marketing landscape.
Collaborate with internal teams, including marketing, creative, and analytics, to plan and execute integrated marketing campaigns that align with brand objectives and target audience.
Optimize website and landing page experiences to improve conversion rates and maximize customer lifetime value.
Monitor and analyze campaign performance metrics, generate regular reports, and provide actionable insights to drive continuous improvement.
Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and proactively recommend innovative strategies to enhance the brand's digital presence.
Manage relationships with external vendors, agencies, and partners, ensuring effective collaboration and timely execution of campaigns.
Stay informed about relevant regulations and compliance guidelines related to digital marketing and ensure the brand's activities align with legal and ethical standards.
Stay updated with the latest developments in E-commerce and digital marketing platforms, tools, and technologies, and identify opportunities for their implementation.