Develop & monitor the execution of Performance programs and campaigns, including online advertising, marketplace, ...
Setup and optimize ads on Facebook, Youtube, Google, Shopee, Tiktok,...
Lead ongoing management of Performance touch points, including brand website, social assets, mobile, retail site and so on for maximum compliance and achieve maximum reputation
Work with related functions such as
Brand Marketing,
Trade Marketing,
Purchasing, Sales, Customer Care and others to efficiently convey Performance campaign
Implement & monitor all media plans in Lien A including changes, budgeting, execution, reporting
Monitor trafficking/ ad serving system on Real time basis
Optimize on Real time basis to ensure efficient media performance
Develop and execute paid search campaign recommendations and optimizations in Google Adwords
Owning and maintaining site analytics, metrics and campaign reporting on weekly, monthly, quarterly basis, and present reports to relevant teams
Monitor & analyze competitors including direct competitors and online vendors and propose suggestion to improve.
Perform other duties assigned from department head
Bachelor's degree in Marketing, Performance Marketing or a related field or equivalent work experience
From 1 year of experience in similar role
Writing: Ability to write compelling and engaging content.
Design: Basic knowledge of advertising design (Canva, PTS, ... is a plus)
Data Analysis: Proficiency in using data analysis tools (Google Analytics, Facebook Insights, etc.).
Communication: Excellent communication and teamwork skills.
Creativity: Ability to think creatively and come up with new ideas.
Understand how to build up Facebook, Instagram, Youtube channels.
Ability to work closely with marketing & design team to create material.