Digital Performance SpecialistTập đoàn bán lẻ Central Retail

In your role, you will support Digital Performance Manager in executing digital marketing activities. This role will focus on traffics, sales volumes on mobile apps & website.
* Fucntion 1. Mobile Apps Marketing
- Develop and execute mobile app advertising campaigns to increase daily traffic and sales.
- Analyze customer behavior data to identify opportunities for campaign improvement.
- Proficient in using mobile attribution platforms (Appsflyer, GA4, Adjust, Apps Annie).
- Leverage martech tools to segment audiences and deliver personalized advertising and in-app experiences.
* Function 2. SEO/ASO Organic Channel Marketing:
- Implement SEO/ASO strategies to increase website and app traffic, as well as drive transactions through organic channels.
- Manage website content to ensure SEO/ASO best practices are followed.
- Optimize e-commerce website for on-page and off-page SEO/ASO.
* Function 3. Paid Ads:
- Manage paid advertising campaigns on top platforms (Google, Facebook, TikTok, ...).
- Collaborate with agencies and third-party partners to execute and optimize paid media campaigns.
- Monitor campaign performance, provide regular updates, and propose new strategies for improvement.
* Function 4. Reporting:
- Track and analyze customer data, behavior, and media performance.
- Generate comprehensive reports and provide actionable insights to stakeholders.
Other administration tasks:
- Sourcing and managing agencies relating to digital Performance as (Video, Banner ads, ......)
- Processing administration tasks relating to Digital Performance (Contracts, Payment...)
- Getting assigned tasks from line managers.