Digital Performance Specialist

In your role, you will support Digital Performance Manager in executing digital marketing activities. This role will focus on traffics, sales volumes on mobile apps & website.
* Fucntion 1. Mobile Apps Marketing
- Develop and execute mobile app advertising campaigns to increase daily traffic and sales.
- Analyze customer behavior data to identify opportunities for campaign improvement.
- Proficient in using mobile attribution platforms (Appsflyer, GA4, Adjust, Apps Annie).
- Leverage martech tools to segment audiences and deliver personalized advertising and in-app experiences.
* Function 2. SEO/ASO Organic Channel Marketing:
- Implement SEO/ASO strategies to increase website and app traffic, as well as drive transactions through organic channels.
- Manage website content to ensure SEO/ASO best practices are followed.
- Optimize e-commerce website for on-page and off-page SEO/ASO.
* Function 3. Paid Ads:
- Manage paid advertising campaigns on top platforms (Google, Facebook, TikTok, ...).
- Collaborate with agencies and third-party partners to execute and optimize paid media campaigns.
- Monitor campaign performance, provide regular updates, and propose new strategies for improvement.
* Function 4. Reporting:
- Track and analyze customer data, behavior, and media performance.
- Generate comprehensive reports and provide actionable insights to stakeholders.
Other administration tasks:
- Sourcing and managing agencies relating to digital Performance as (Video, Banner ads, ......)
- Processing administration tasks relating to Digital Performance (Contracts, Payment...)
- Getting assigned tasks from line managers.