Digital Product Manager

Role Purpose:
This role owns the product vision, roadmap, and delivery of KFC Vietnam's digital product portfolio - spanning in-restaurant ordering systems, digital commerce, loyalty programs. The Product Manager serves as the primary bridge between business stakeholders, IT teams, and external technology vendors to ensure products are delivered on time, on scope, and aligned with KFC Vietnam's strategic growth objectives.
Key Responsibilities:
• Own and manage the end-to-end product roadmap for KFC Vietnam's digital product portfolio, including: Self-ordering Kiosk, Web & Mobile App, Loyalty & Membership, Order Management System (OMS),...
• Draft and articulate business requirements, functional specifications, and software specification requirement documents in detail.
• Collaborating closely with cross-functional teams to drive product development from conception to execution.
• Analyze and model the business domain to create a complete picture of workflows and technical requirements fulfilled by existing and proposed software.
• Conduct gap analyses to identify areas for improvement or enhancement in our current business processes and systems.
• Translate stakeholder needs into new product features, developing user stories and prioritizing product backlog.
• Collaborate with the IT and development teams to ensure that requirements are understood and customer value is delivered.
• Conduct market research, identifying opportunities and trends in the F&B retail, e-commerce, fintech, and online business models.
• Liaise between the business and IT, facilitating communication and collaboration to ensure the successful execution of projects.
• Maintain and prioritize a product backlog, incorporating user stories and changes in the market landscape to keep our products competitive and innovative.