Director of Admissions and Parent Engagement

KEY RESPONSIBILITIES
Strategic Planning
• Collaborate with the School Leadership Team (SLT) to align admissionsand retention goals with the school's overall strategic objectives.
• Develop and execute the school's strategicadmissions and retention plans in line with the school's mission, vision, and goals.
• Conduct comprehensive market research and analysis to identify trends, opportunities, and challenges within the education sector, both locally and internationally.
• Define and enhance the school's brand positioning to ensure it resonates with the target audience in a competitive landscape.
• Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness ofadmissions and retention strategies, making data-driven adjustments as needed.
Admissions
• Oversee the entire admissions process, from inquiry to enrollment, ensuring a smooth and positive experience for prospective students and their families.
• Set and achieve annual enrollment targets, working closely with the admissions team to track progress and implement strategies to meet goals.
• Develop strong relationships with prospective families, providing personalized guidance and support throughout the admissions journey.
• Collaborate with academic and student services teams to develop and implement retention strategies, ensuring high levels of student satisfaction and retention.
• Develop and implement admissions policies and procedures that align with the school's mission and values.
• Train and supervise the admissions team to ensure consistent and effective communication with prospective students and their families.
• Lead, mentor, and manage the Admissions team, fostering a collaborative and high-performance work environment.
• Work closely with academic and administrative departments to ensure a seamless and integrated approach to student recruitment and retention.
• Collaborate with external vendors, agencies, and partners to achieve admissions goals.
Parent Engagement
• Develop and implement strategies to foster strong, collaborative relationships with current parents, ensuring their voices are heard and valued within the school community.
• Develop and implement systems to garner regular parent feedback and liaise with the academic and support teams to ensure that issues are addressed in a timely and effective manner.
• Track and monitor parent complaints, including satisfaction with their resolutions.
• Organise and oversee regular parent engagement initiatives, such as parent-teacher forums, workshops, seminars, information sessions and social events.
• Facilitate opportunities for parents to contribute to the school community, including through volunteering, mentoring and participating in school events.
• Ensure effective communication with parents regarding school updates, events, and opportunities for involvement.
Community Relationship
• Foster positive relationships with parents, alumni, local businesses, and community organizations to build a supportive and engaged school community.
• Develop and implement strategies to engage alumni in the life of the school, fostering a strong and supportive alumni network.
Data Management, Reporting and Compliance
• Manage and analyze admissions data to inform decision-making and optimize strategies.
• Prepare and present regular reports on admissions trendsand strategic initiatives to the senior leadership team.
• Ensure compliance with local regulations, school policies, and accreditation standards in all admissions activities.
• Maintain accurate and up-to-date records of admissions data and performance metrics.
• Ensure the proper development and operation of the admissions database system, including training new users and proposing new functionalities as needed.
• Oversee the maintenance and quality assurance of all student records, including demographics, health records, residence status, and contact information.
Budget Management
• Develop and manage the Admissions & Retention budget, ensuring effective allocation of resources to maximize return on investment.
• Monitor expenses and implement cost-saving measures where possible, without compromising the quality of admissions efforts.
• Provide accurate and timely financial reports related to admissions activities, ensuring transparency and accountability.