1. P&L & Business Performance
Own the full P&L and business performance for Vietnam
Drive monthly gross collections and revenue performance aligned with company targets
Track and optimize core business metrics weekly:
ROAS
Conversion rate (CVR)
Average order value (AOV)
Renewal rate
Churn
Customer acquisition cost (CAC)
Make data-driven resource allocation decisions balancing growth and profitability
2. Sales & Revenue Growth
Lead and develop teams across:
New Sales
Renewals (URI)
Pre-sales
Build systems to improve:
Referral generation
Cross-selling
Customer retention
Own and optimize the conversion funnel: Lead $\rightarrow$ Call $\rightarrow$ Booking $\rightarrow$ Completion
Design and manage performance incentive structures aligned with business outcomes
3. Team Leadership & Organizational Development
Lead cross-functional teams across sales, pre-sales, operations, marketing, and academic functions in Vietnam
Hire, coach, and develop team leaders and future managers
Build a culture of accountability, operational discipline, and continuous improvement
Design career development and compensation structures that attract and retain top talent
4. Strategy & Stakeholder Management
Develop quarterly business plans with clear targets, priorities, and execution roadmaps
Communicate business performance, risks, and action plans clearly to the Group CEO and leadership team
Support strategic decision-making with operational and commercial insights from the Vietnam market
Compensation
Competitive base salary benchmarked against senior leadership roles
Performance bonus directly tied to revenue growth and profitability targets
Employee Stock Option Plan (ESOP) participation with long-term upside
Career Growth
Clear pathway toward Regional GM or VP-level leadership opportunities
Opportunity to shape BrightChamps' operating model and expansion strategy
Direct influence over organizational structure, hiring, and strategic direction
Learning & Development
Direct mentorship from the Group CEO and global leadership team
Exposure to strategy, scaling operations, and
business leadership