Director of Marketing

A. MARKETING, BRANDING, COMMUNICATIONS AND PUBLIC RELATION

- Responsible for creating, implementing and measuring the success of:

a. Comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the general public, and facilitate internal and external communications;

b. and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth

- Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

- Responsible for editorial direction, design, production and distribution of all Organization publications

- Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests

- Act as the Organization's representative with the media

- Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc

- Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities

- Provide counsel to chapters on marketing, communications and public relations

- Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends

- Leads projects as assigned, such as cause-related marketing and special events



B. PLANNING AND BUDGETING

- Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives

- Ensure that evaluation systems are in place related to these goals and objectives and report progress to the DEPUTY CEO

- Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance

- Recommend short- and long-term Organization goals and objectives to the DEPUTY CEO and Board

- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function

- Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.



C. ORGANIZATIONAL STRATEGY

- Work with senior staff, other staff to: develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of the Organization

- Help make sure that the Organization's philosophy, mission and vision are pertinent and practiced throughout the organization

- Develop and coordinate means to seek regular input from the Organization's key constituencies regarding the quality of programs and services and the Organization's relevance

- Help formulate and administer policies to ensure the integrity of the Organization

- Act as an internal consultant to bring attention and solutions to institutional priorities



D. MANAGING

- Maintain a climate that attracts, retains and motivates top quality personnel

- Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer

- Ensure effective management within the marketing, communications and public relations function, with provision for succession

- Design, support and oversee cross-functional teams throughout the Organization