Director of Marketing

The Director of Marketing of Ho Tram Project Company LTD. will produce, manage and execute marketing projects and all brand communications as well as integrated campaigns, develop brand presence, track online and conduct analysis for future business and campaigns.
• Responsible for the final delivery of the Marketing strategies and execution for both hotels and Brand at corporate level.
• Managing the Graphic Design Team, the design process from brief until final product and all tasks including:
Design of Brand Logo, Identity, and Logo Registration.
Providing all hotel departments with requested promotion material Design strong conceptual brochures and sales books for the brands.
Work closely with the Web Development Manager and Web Team on the Web Design and updating of the 2 websites.
Execute internal design for all casino collateral.
• Give creative expression to briefs and evaluate creative work.
• Responsible for creating an atmosphere for creative growth.
• Carry forward the vision on integration.
• Spot opportunity to do path-breaking creative work.
• Act as Spokesperson for the organization with clients and in the industry.
• Attending or supervising meetings with suppliers.
• Liaise with PR office and make sure the brand is positioned in key feeder markets.
• Activation of social media channels resulting in revenue generation via direct channels.
• Ability to look at brand at strategic level and build brand awareness both domestically and internationally.
• Create marketing strategies and launch them effectively at pre-opening phase.
• Work with third party suppliers, if need be, within budgets.
• Create and plan marketing budgets for the brand every fiscal year.
• Work with the property team in executing their marketing strategies.
• Track and share information regarding new business trends.
• Understand factors that affect the market, inform management accordingly and come with the solution.
• Keep track of the competitors' special promotions and strategies.
• Create and ensure that company SOPs and property LSOPs are in place and adhered to.
• Monitor monthly results and performance of hotels. Explain variations to their analytics.
• Communicate effectively to ensure that the Marketing function is carried out smoothly and commitments are met.
• Submit marketing activities reports monthly.
• Maintain a close relationship with the Hotel Association, the Tourism Board, Chamber of Commerce.
• Represent the brand in the market by executing PR strategies and work closely with appointed PR company.
• Work with Branding agency to be part of potential branding exercises.
• Plan events and execute in a well- planned manner. (Corporate, entertainment, golf events)
• Work closely with Entertainment manager to plan, strategize and execute events on property.
• Be the brand ambassador for Grand Ho tram and attend various events in key cities representing the entire- complex (InterContinental Grand Ho Tram/ Holiday Inn Resort Ho Tram Beach/ Ixora Ho Tram/ F&B/ The Bluffs Grand Ho Tram) and working towards the vision of positioning the Grand Ho Tram as the leading entertainment destination in the country.