Director of Sales

Managing Sales Activities
• Manages the development of a strategic account plan for the demand generators in the market. Manages the property's reactive and proactive sales efforts.
• Reviews the Strategic Alignment Review (STAR) report, and uses other resources to maintain an awareness of the hotel's market position.
• Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
• Serves as hotel authority on sales processes and sales contracts.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Executes and supports Swiss-Belhotel International's Customer Service Standards and hotel's Brand Standards.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment.
• Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
• Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Swiss-Belhotel International.
Leadership
• Develops sales goals and strategies and verifies alignment with the brand business strategy. Executes the sales strategy in order to meet individual booking goals.
• Develops effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
• Creates effective structures, processes, jobs and performance management systems are in place.
• Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
• Supports tools and training resources to educate sales associates.
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.