e- Commerce ManagerCông ty CocaCola Việt Nam

STRATEGY & PLANNING
- Responsible for e-Commerce strategy, channel approach, and team direction
- Lead E-Commerce business including management and evaluation of current platform as well as identification of best-in-class solution to support emerging biz
- Identifying the short and long-term priorities within the channel. Identifying future customers, and how they impact the overall business, structure, and funding
ROUTE TO MARKET
- Manage and integrate our systems/platforms into e-Commerce customer platforms
- Identify unique e-Commerce supply chain challenges
- Identify customers' distribution network and develop alternative RTM solutions to manage unique supply chain issues (e.g., transshipping, direct to shopper order fulfillment)
- Explore developing unique SKU's for the e-Commerce channel
CONTENT
- Identifying a platform to content, connecting with Marketing on content, new items, packaging changes
- Creating product imagery and descriptions
- On-going maintenance of content
DATA ANALYTIC
- On-going analysis of customer programs to maximize ROI and track progress, insights leadership, and brand sales and share tracking across customers
TECHNOLOGIES
- Responsible for identifying and building the business case for investing in additional technologies (e.g. mobile app) and emerging technologies.
- Identification and scaling of platforms to enable execution within the e-Commerce channel (content management, online ordering platforms, big data).