E-Commerce Officer - Content Marketing

Campaign Execution:
- Develop ideas and execute online advertising campaigns across various platforms (Google Ads, Facebook Ads, Tiktok Ads, etc.)
- Conduct target audience research and define campaign objectives.
- Set up campaign parameters, including budget allocation, bidding strategies, and scheduling.
- Tracking performance, update status and quick report.
Creative Development & Optimization:
- Collaborate with the content and design team to create engaging ad copies and visuals.
- A/B test different ad creatives to optimize for performance.
- Ensure ad creatives adhere to brand guidelines and industry best practices.
Campaign Monitoring & Reporting:
- Track key performance indicators (KPIs) such as CIR, clicks, conversions,...
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Generate regular reports to communicate campaign performance to stakeholders.
- Communicate effectively with internal and external stakeholders to ensure campaign success.
- Report some SEO metrics.
Other duties:
- Other tasks assigned by EC Manager.