Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
1. Communication Planning & Execution
● Develop and execute integrated communication plans (online & offline) aligned with brand positioning in a competitive F&B market.
● Coordinate cross-functionally (Ops, Product, Trade MKT) and with partners to ensure timely, effective campaign delivery.
● Lead communication and on-ground execution for concerts, music events, and brand activations with strong brand presence.
● Drive branding and promotional activities with stakeholders, supporting co-marketing, voucher, and partnership campaigns.
2. Content & Social Outreach (Facebook, TikTok, KOL/KOC)
● Plan, produce, and manage engaging social content (especially Facebook & TikTok), ensuring consistency in brand voice, tone, and visual identity.
● Manage both always-on and campaign content, adapting to F&B products, seasonal moments, and promotions.
● Understand target audience segments and user behaviors to optimize content relevance, engagement, and performance.
● Plan and execute social outreach (KOL/KOC, influencer seeding), with clear tracking to maximize campaign impact.
3. Media Monitoring, Social Listening & Performance
● Monitor and evaluate media performance across channels, working closely with agencies to ensure quality deliverables and timelines.
● Track brand sentiment, customer feedback, and market trends via social listening, continuously optimizing campaigns with data-driven insights.
● Conduct consumer research (quantitative & qualitative), including surveys, focus groups, in-store observation, and digital analytics to deeply understand target audiences and behaviors.
● Stay on top of social trends and Gen Z behaviors in F&B, proactively proposing creative ideas and campaigns to drive engagement and foot traffic.
● Perform other marketing-related tasks as assigned to support overall business objectives.
Other Tasks: Perform other marketing-related duties as assigned to support overall business
objectives.
Yêu cầu
● Bachelor's degree in Marketing, Communications, or related fields.
● Minimum 3-5 years of experience in marketing in F&B/ Retail
● Strong understanding of social media platforms (Facebook, TikTok, Instagram, Thread
v..v..) and digital content trends and proven experience in content creation, especially
for lifestyle or F&B brands.
● Good analytical skills with experience in media tracking and performance evaluation;
Familiar with social listening tools and digital analytics platforms.
● Creative, proactive, and highly adaptable to fast-paced environments; Strong
understanding of Gen Z and youth culture.
● Proficiency in image/video editing tools (e.g., Photoshop, AI, CapCut, Canva) is a strong
advantage and ability to leverage AI tools to enhance content creation, ideation, and workflow efficiency
Quyền lợi
Khác
13th-month salary and year-end KPI bonus (based on the Company's business performance).
Full participation in Social Insurance in accordance with regulations and Health Insurance coverage.
Annual health check-ups.
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Nội Dung
KỸ NĂNG
Communications, Communications, Communications, Communications, Content, FnB, PR
LĨNH VỰC
Bán lẻ/Bán sỉ
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
3
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
- Ngày hết hạn: [protected info]
- Thu nhập: Thương lượng
Nơi làm việc
- Tầng 7, Central Plaza, 17 Lê Duẩn, Phường Sài Gòn, Hồ Chí Minh
