Ecommerce & CRM Assistant Manager

Mô tả Công việc
I. Job Purpose:
Create, manage, maintain close relationship between Circle K Vietnam and its customers to enhance their loyalty to the brand through smooth execution of loyalty programmes to CK Club members
Grow Circle K E-commerce business to bring Circle K closer to customers with higher level of convenience and enable Circle K to penetrate better into Vietnam market with O2O concept
II. Job Accountabilities:
1. Strategy:
Support Brand Experience Manager to develop Circle K CRM & E-commerce Planning with budget annually
2. CRM (CK Club):
Grow CK Club performance through the increase of the key criteria (number of CK Club members, active members & visit frequency...) to reach the given KPIs
Leads and collaborates closely with internal departments and external partners to successfully execute corporate promotion, overseeing all stages from planning and implementation to monitoring, reporting, and performance evaluation.
Drive customer engagement and CK Club usage by developing compelling programs and optimizing the user experience.
Closely work with BI team and related teams to deeply analyse, understand members' behaviour to develop effective customised programmes/ offers/ initiatives (with campaign-end reports) to drive for the highest level of loyalty, member frequency and sales
Cooperate with partners to develop and carry out the co-campaigns for mutual benefits
Closely work with Marketing team to promote CK Club and campaigns online and offline
3. E-Com (CK GO & Circle K on Partners' E-commerce Platforms):
Create and execute promotional campaigns on e-commerce platforms to increase sales, optimize profitability, and broaden online distribution channels.
Analyse and understand online delivery customers' behaviour to develop and carry out effective products, offers, schemes (with campaign-end reports) to drive for more transactions and sales and reach given KPIs
Work closely with related teams and partners to promote and execute co-campaigns with platform partners and suppliers
Maintain good relationships with current partners by regular meetings and close communication/
4. Others:
Proactively look out in the market/ competitors/ trends to develop initiatives for CRM and E-commerce of Circle K then provide monthly market and competitive reports
Other tasks are as assigned by Line Manager