Ecommerce Key Account Management

1. Commercial planning
• Develop and manage comprehensive commerce strategies to achieve revenue, P&L target.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
• Forecast sales and inventory levels to optimize product availability and minimize stockouts.
2. Key account management
• Build and maintain strong relationships with marketplace accounts/agencies.
• Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign.
• Monitor account performance and implement strategies to meet or exceed sales targets and optimize ROI.
3. Platform management
• Oversee the management and optimization of ecommerce platforms, including the company website and social commerce.
• Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.
• Collaborate with external partners to enhance website functionality, user experience, and performance.
4. Digital Marketing
• Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, website and social commerce.
• Analyze campaign performance and optimize strategies based on data-driven insights to maximize ROI.
5. Merchandising and Product optimize
• Work closely with the product management, merchandizer, and creative teams to ensure a compelling product assortment that meets customer needs and preferences.
• Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability.
• Optimize performance by product based on historical data.
• Customer Experience and Engagement:
• Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence.
• Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.
6. Analytics and Reporting:
• Track and analyze key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behavior.
• Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making.
• Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives