eCommerce PSO, Search & Onsite Engagement Manager

Lead below key agenda of all customers of eCommerce Pureplay & Health & Beauty O2O:
- Drive Onsite paid search performance to maximize search sales performance with optimized ROAs
- Lead, develop and drive onsite search strategy, enhancement, and implementation
- Act as Search expertise champion to closely work with internal cross-functions & external partners (Brand, Media, Agency, Customers & eCommerce Key account/Category team) for a holistic search plan - ensure the plan is aligned with CAT & Brand JTBDs & media framework, Campaign & BAU strategy, customization for the best utilization of platforms' algorithm
- Partner with Agency & Customers to ensure search plan is well-deployed onsite; Daily monitor with Agency to ensure always-on search winning both share & competitiveness position
- Lead frequent review & learning with Customers, Brands & Agency and develop learning for enhancement
- Act as country contact point per Global search expertise & practice sharing and implementation for Vietnam
Drive Onsite organic search winning serving for sustainable growth
- Lead, develop and drive strategy to win onsite organic search through Global guideline implementation and local customization integration, design set of key metrics development and tracking frequency
- Work with internal cross-functions and customers to develop and deploy the metrics set to win
- Frequent monitor and testing to ensure winning strategy is well-deployed as KPIs
Drive CRM onsite to deliver sustainable sales performance impact & growth on online channels through engage, retain, upsell & recruit shoppers
- Lead, develop and drive CRM strategies & plan with Key account & Brand, Media serving for shopper acquisition, retention & loyalty
- Master of shopper journey to maximize touch point engagement and conversion via content & audience right to target
- Partner with Media to ensure seamless shopper journey online/offline specifically via CRM
Drive Perfect store online of all Unilever online stores via deliver the set of PSO global KPIs, including Content, Search score, etc. ensuring the best of onsite exposure & conversion of Unilever's products & stores
- Work with Global PSO team, Brand, Customers & Agency & Act as Country contact point to provide expertise from Global PSO practice to brands to develop PSO set of deliverables following Global guideline & tailor-made to local customers' guideline
- Work with Key account & Customer to ensure set of PSO things is well-deployed onsite
- Daily monitoring via PSO dashboard and always-on improvement
- Drive shopper engagement via Onsite activities, including Livestream, Game, Feeds and CEM:
- Work with eCommerce Key account & Customers to build plan & ensure the plan is aligned with CAT & Brand JTBDs & matched with Campaign/BAU plan strategy
- Lead frequent review & learning
- Manage a team to deliver the business

Job Requirements:

- Min 6+ years working experience in: eCommerce & FMCG, Performance marketing, Search Ads optimization, On-platform Ads, Marketing solution

- Have worked in regional platforms & Performance marketing agencies is a strong plus

- Very strong in stakeholder complexity management and engagement - Very strong in Performance marketing, Ads optimization, Platform algorithm understanding and utilization

- Shopper centricity obsessed mindset - Self-motivated, interpersonal skill, bias for action, data driven & data analytical skill, result oriented

- Strategic thinking and problem-solving ability with entrepreneur mindset, strong ownership & leadership

- Skilled in multi-tasking, delivering under tight timelines, adapting quickly to changes - Planning and organization skills

- Able to work under pressure

- Very strong knowledge of online business, FMCG industry

- English working proficiency

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.