Employer Branding Fresher

Develop and implement strategies to enhance the employer brand across digital channels, promote the company's EVP, create engaging content, manage campaign budgets, and explore partnerships to broaden brand reach.
Responsibilities:
Propose and execute Employer Branding strategies and programs to build and promote our brand on various channels such as Facebook, LinkedIn, TikTok, etc.
Collaborate with Internal Communication to promote VCO's EVP across digital platforms in Vietnam.
Create video series featuring employees as brand ambassadors to showcase their work experiences, helping to attract potential candidates.
Measure and report the effectiveness of Employer Branding campaigns through analytics.
Develop a budget plan for employer branding activities, ensuring cost-effective campaigns that align with the company's financial capacity.
Organize and coordinate low-cost, high-impact branding events, such as online webinars or employee sharing sessions, to engage potential candidates.
Research and propose partnerships with relevant communities or influencers to expand brand reach without significant ad spend.