Job Summary:
We're looking for an English-speaking Video Talent to become the face of our brand across organic social channels targeting North American audiences (US & Canada).
This role goes beyond simply appearing in videos. You'll help build audience trust, strengthen brand recognition, and create content that drives engagement, followers, and ultimately sales.
The ideal candidate is comfortable on camera, understands North American culture, and can create authentic content that resonates with English-speaking consumers.
Key Responsibilities:
1. Content Creation
• Appear in 7-14 short-form videos per week across TikTok, Instagram Reels, and YouTube Shorts.
• Naturally interact with products and cats in video content.
• Write or collaborate on video scripts, hooks, and talking points.
• Record voice-overs using your own voice and presentation style.
2. Video Production & Optimization
• Perform basic video editing using CapCut or similar editing tools.
• Ensure content is produced and delivered according to publishing schedules.
• Continuously test new content angles, hooks, storytelling formats, and creative concepts.
3. Organic Growth & Conversion
• Create content that drives:
o Audience engagement
o Follower growth
o Watch time and retention
o Organic conversions and revenue
• Monitor and optimize performance metrics including:
o Views
o Hook Rate
o Retention Rate
o Average Watch Time
o Engagement Rate
o Conversion Rate
4. Collaboration
• Work closely with the Creative Strategists, Marketing Team, and
Video Editors.
• Contribute creative ideas and continuously improve content performance based on audience feedback and data.
• Female candidates only.
• Fluent English communication skills with natural pronunciation and delivery.
• IELTS 8.0+ or equivalent proficiency.
• Native English speakers or expat candidates are highly preferred.
• Familiar with North American culture, communication styles, and consumer behavior.
• Confident, engaging, and natural in front of the camera.
• Strong storytelling and presentation skills.
• Able to maintain positive on-camera energy during extended filming sessions.
• Comfortable working with cats and not allergic to them.
• Available to work onsite at our Ho Chi Minh City studio.
NICE TO HAVE:
• Experience as a
Content Creator, UGC Creator, Livestream Host, Presenter, MC, or similar on-camera role.
• Experience creating content for US, Canadian, or other English-speaking markets.
• Proven track record growing TikTok, Instagram, or YouTube channels.
• Understanding of conversion-focused content rather than purely entertainment content.
• Experience in e-commerce, Amazon, Shopify, DTC brands, or performance marketing environments.
• Personal social media account with 10,000+ followers on any platform.
Compensation & Benefits:
• Social Insurance & Healthcare: Social insurance contribution based on full gross salary + Premium health insurance.
• Paid Leave: 13 days of paid annual leave per year.
• Bonus: Guaranteed 13th-month salary.
• Working Hours: 5.5 days/week with a hybrid model.
• Perks & Welfare: Regular team-building activities and comprehensive employee benefit packages.
• Salary Review: Annual performance and salary review.