English-Speaking Video Talent (North America Market)

Job Summary:
We're looking for an English-speaking Video Talent to become the face of our brand across organic social channels targeting North American audiences (US & Canada).
This role goes beyond simply appearing in videos. You'll help build audience trust, strengthen brand recognition, and create content that drives engagement, followers, and ultimately sales.
The ideal candidate is comfortable on camera, understands North American culture, and can create authentic content that resonates with English-speaking consumers.
Key Responsibilities:
1. Content Creation
• Appear in 7-14 short-form videos per week across TikTok, Instagram Reels, and YouTube Shorts.
• Naturally interact with products and cats in video content.
• Write or collaborate on video scripts, hooks, and talking points.
• Record voice-overs using your own voice and presentation style.
2. Video Production & Optimization
• Perform basic video editing using CapCut or similar editing tools.
• Ensure content is produced and delivered according to publishing schedules.
• Continuously test new content angles, hooks, storytelling formats, and creative concepts.
3. Organic Growth & Conversion
• Create content that drives:
o Audience engagement
o Follower growth
o Watch time and retention
o Organic conversions and revenue
• Monitor and optimize performance metrics including:
o Views
o Hook Rate
o Retention Rate
o Average Watch Time
o Engagement Rate
o Conversion Rate
4. Collaboration
• Work closely with the Creative Strategists, Marketing Team, and Video Editors.
• Contribute creative ideas and continuously improve content performance based on audience feedback and data.