[EQG] Senior Executive, Content Creator

Mô tả Công việc
Why EQuest:
EQuest is currently one of the largest private education institutions in Vietnam with more than 362,000 students enrolled annually in our member schools, including K-12 schools, universities and vocational institutions, foreign language schools, as well as various Edtech platforms.
You will become a valued member of our vibrant community, bringing together outstanding individuals from Vietnam and around the world. We are talented, bold, progressive, growth-oriented, and disciplined.
You will enjoy a competitive salary and benefits package, as well as opportunities for professional career development.
You will play a crucial role in advancing EQuest's mission - delivering an exceptional education experience and offering world-class education to Vietnamese students.
EQuest is looking for potential candidates for the position of Senior Executive, Content Creator with the following details:
Responsibilities:
1. Content Strategy:
Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of EQuest.
Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.
2. Content Creation:
Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the company or target customers.
Create content using language and images that convey brand messages, building customer brand awareness.
Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.
Write and edit content with a focus on clarity, consistency, and alignment with the organization's voice.
3. Collaboration:
Work closely with the marketing, design, and product teams to ensure the content released is aligned with EQuest's image and design standards.
4. Others:
Other tasks assigned by line manager.
EQuest is currently one of the largest private education institutions in Vietnam with more than 362,000 students enrolled annually in our member schools, including K-12 schools, universities and vocational institutions, foreign language schools, as well as various Edtech platforms.
You will become a valued member of our vibrant community, bringing together outstanding individuals from Vietnam and around the world. We are talented, bold, progressive, growth-oriented, and disciplined.
You will enjoy a competitive salary and benefits package, as well as opportunities for professional career development.
You will play a crucial role in advancing EQuest's mission - delivering an exceptional education experience and offering world-class education to Vietnamese students.
Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of EQuest.
Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.
Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the company or target customers.
Create content using language and images that convey brand messages, building customer brand awareness.
Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.
Write and edit content with a focus on clarity, consistency, and alignment with the organization's voice.
Work closely with the marketing, design, and product teams to ensure the content released is aligned with EQuest's image and design standards.
Other tasks assigned by line manager.