FAST-TRACK PERFORMANCE MARKETING EXECUTIVE (User Acquisition)

FAST-TRACK PERFORMANCE MARKETING EXECUTIVE (User Acquisition)
ABOUT MPS
• MPS is a game studio within VNG Corporation specializing in developing & publishing mobile games to global markets. We have developed very successful 3D shooting games such as, DEAD TARGET: Zombie, DEAD WARFARE: Zombie, Mad Zombie, Sniper Zombies, etc. with hundreds of million users.
• We're looking for a mobile marketing enthusiast to join us in proudly bringing Vietnamese games to the world.
OBJECTIVES OF THE JOB
• Develop and execute marketing plan to acquire users profitably at Global scale.
JOB SCOPE
• Develop UA (User Acquisition) strategy & plan for mobile games meeting studio's business goals
• Conceptualize, execute and continually optimize UA campaigns on different platforms, including Facebook, Google, and more
• Understand and implement each ad network's best practices as well as test new ad networks to expand user inventories
• Analyze data related to UA campaigns, products, users, etc.
• Conduct researches to understand users, UA channels, competitors, market, etc.
• Contribute winning ad creative ideas and run creative testing, execute on breakthrough creative strategies
• Report UA performance to Marketing team & stakeholders
• Grow and manage marketing partnerships
Yêu cầu
Experience:
Preferred background of one of the following:
• Performance Agency (Mindshare, Perfomic, etc.) with 6 months to 2 years of experience
• Data Analyst in a consumer business
• Auditing experience in one of the Big4
Skills:
• Strong data thinking and data analysis
• Problem-solving skills, particularly knowing to pose the right questions
• Can-do attitude
• Self-motivated with a growth mindset
• Strong English writing and speaking skills
Big plus:
• Experience managing multiple campaigns and with big budget at the same time
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Proficiency with data analytics tools (such as Excel, Tableau, SQL, etc.)
• Strong interest in mobile games
WHAT YOU WILL LOVE IN MPS?
• Environment that offers QUICK LEARNING and FAST GROWTH
• Exclusive opportunities to grow as an expert in GLOBAL MOBILE GAME BUSINESS
• GOOD Team