Global Content Manager

About the job
Global Content Manager (VN)
Step into the dynamic realm of financial evolution with ProBit Global! The recent surge of interest in cryptocurrencies worldwide signals a transformative era in finance, and as the crypto winter thaws, we invite you to be a key player in the exciting cycle ahead.
At ProBit Global, we're at the forefront of this financial revolution, pioneering innovative solutions in the form of a cutting-edge cryptocurrency exchange. Our vision extends globally, with digital asset exchanges strategically positioned in major financial markets. The cornerstone of our expansion is the establishment of a global Coin-to-Coin (C2C) exchange, serving as the hub for ProBit Global's imminent local fiat-to-coin exchanges in multiple countries.
In response to our expanding business, we are actively seeking a talented and dedicated Marketing Content Manager to join our growing team. If you're passionate about crafting compelling narratives, driving engagement, and contributing to the future of finance, ProBit Global is the place for you! Embrace the opportunities unfolding in the post-crypto winter landscape and be an integral part of our journey to redefine the financial landscape.
The ProBit Global Marketing Team is dedicated to promoting the brand and its related services to crypto newbies and seasoned traders alike. It's the go-to department for planning and executing campaigns in an aim to boost the user base and excite traders into joining the ProBit Global ecosystem.
Defining and managing the ProBit Global brand.
Defining and managing the ProBit Global brand.
Managing constant user acquisition and retention.
Leading campaigns in support of marketing initiatives.
Creating marketing and promotional collaterals in different formats (text, image and video) for all products and services.
Pushing out collaterals through channel marketing and vendor selection to complement marketing campaigns.
Generating content for search engine optimization, and keeping website contents up-to-date.
Monitoring and managing social media channels.
Conducting customer and market research to identify market opportunities.
Responsibilities:
Write captivating press releases, newsletters, announcements and website content based on research about the industry and consumer trends
Develop content strategies to effectively reach the desired target audience and marketing goals through a variety of platforms including blogs, websites, and social media
Lead and manage the content production team and monitor their activities' effectiveness over time
Ensure that SEO and SMO strategies are effectively implemented
Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content across platforms
Manage content calendars and ensuring that the content remains consistent across all platforms
Track content analytics and generating actionable reports
Familiarize yourself with ProBit Global brand ideals and website to create content that supports the objectives and desired identity